Permanent hair removal, one follicle at a time.
Performed with exceptional precision. Electrolysis can treat a wide range of hair colors, textures, skin tones, and areas of the face and body.
Ask About Electrolysis →
Established in 1982
Hair Removal Perfected
Precise electrolysis, laser hair removal, and personalized skin care in a private Manhattan setting, steps from Central Park and trusted for more than four decades.
14 East 60th Street
Since 1982
Steps from Central Park
Personalized treatment plans
Discreet Manhattan care
Expertise that sees the whole picture
Unwanted hair is personal. Your treatment should be, too.
At Berenice Electrolysis and Personal Beauty Center, every plan begins with your skin, your hair-growth pattern, your history, and your goals. Whether you are ready for permanent electrolysis, laser hair removal, or looking for a more thoughtful skin care routine, you will receive clear guidance and attentive care from professionals who understand the details.
No rushed recommendations. No one-size-fits-all plan. Just experienced judgment, careful technique, and treatment designed for you.
Choose your treatment
Three paths
A faster option across larger areas.
Your skin tone, hair color, treatment area, and goals are evaluated before a personalized series of laser treatments is recommended.
Ask About Laser →
Customized facials and advanced skin technologies.
HydraFacial, micro-dermabrasion, facial toning and LED light therapy, plus body contouring and lymphatic drainage.
Explore Skin Care →A New York beauty authority
For decades, Berenice's work has been recognized by beauty editors and New York publications. The framed editorial wall inside the practice tells the story of a professional whose work has stayed relevant across generations.
The biggest reward is seeing a smile on their faces.Berenice S. Rothenberg
A Manhattan beauty authority since 1982
Expertise, refined over four decades.
Berenice S. Rothenberg has built a career on precision, personal attention, and the belief that exceptional beauty care begins by understanding the individual. She is a Certified Clinical Electrologist and licensed cosmetologist who was among the early professionals in her field to earn national certification.
Thousands of clients have turned to Berenice for something increasingly rare: seasoned judgment. She understands that two people can have the same concern and need entirely different approaches.
Meet our professionals
The people who will actually treat you.
Luz Stella
Over 35 Years
Licensed Aesthetician & Clinical Certificate Electrologist
Herlinda
Over 32 Years
Clinical Certificate Electrologist
Comments from clients
What editors and clients say.
“Fantastic experience with Berenice for my laser hair removal. She is so professional and it was completely painless.”Maya LitvoskyFashionsWeek.com
“Everything about Berenice's was great, the space is beautiful and the staff was so friendly. Berenice was fabulous and gave all sorts of great tips and advice!”Maddy ZolloAssistant Beauty Editor, People StyleWatch
“Exclusive, gentle and painless laser treatment in the hands of Berenice. 44 years of experience and it shows!”Diane KronstadFashion Digest
“It was my first HydraFacial with serums and will never go anywhere else! Thank you for bringing back the youthful glow!”Theresa RomanoBeauty Editor, Beauty Stat
“When it comes to trusting anybody with your face and body, look no further than Berenice. Her work speaks for itself!”MJ PedoneCEO, Indra Public Relations
Thirty-two features, four decades.
Vogue, W, ELLE, Allure, Harper's Bazaar, Cosmopolitan, InStyle, Gotham and Park Avenue have all covered the practice.
View the Editorials →The Berenice difference
Timeless Beauty, Backed by
Four Decades of Expertise.
Decades of specialized experience
Berenice has built her practice since 1982, treating thousands of clients and training other professionals in the nuances of hair growth and removal.
A plan shaped around you
Treatment choices, timing, and technique are guided by your individual skin and hair, not a preset package.
Discretion in the heart of Manhattan
Visit a private, established practice just steps from Central Park, where personal attention has always mattered.
Begin with a conversation
Ready to leave temporary fixes behind?
Every result begins with the right plan. Schedule a private consultation and let us help you choose the treatment that makes sense for your skin, hair, and life.